Jeff and Amanda: Selling it Fast

THE PROBLEM

 With few sales happening near the Wallen’s second home, selling this property was going to be tricky. The data showed varying sale prices in their area and with this unique property, their ideal buyer seemed to be inconceivable. To top it all off, Jeff & Amanda’s hope was to sell for $675K but their home’s suggested value was closer to $625K. Our top priority became partnering with the Wallen’s to create a winning scenario - so we went to work! 

 THE STRATEGY

The game plan - focus on a creative pricing strategy that gave the Wallen’s more money in their pocket while being attractive to buyers in that area. Our marketing strategy was to show off the home’s features with professional staging by Cheri Eggleston @egglestondesigns, photo, video including highlights of the best areas in Sacramento (view this unique video here!), and even a 3D rendering of the unique floorplan! 

We set the price at $642K so buyers would resonate with being below the conforming loan limit required and still be within range of the average home value in that area. Finally, before the Wallen’s home hit the market, we notified our network of buyers and buyer agents that we knew would be interested - game changer!

THE WIN

 Jeff and Amanda ended up accepting an offer before the home even hit the public market! This offer was for the EXACT AMOUNT the Wallen’s initially had hoped for, $675K! With the home being sold off market they were able to close escrow with money in hand seven days earlier than our original plan.