Community events are my opportunity to make a positive emotional impression on people. If I can bring them together, create a community, and make them feel good, they will also feel good about me. And that increases referrals and future business. The ultimate outcome of the virtual Easter egg hunt was to make people feel as though they were at an event with one another.
I used a few different tools and pieces of tech to make it happen.
I ported this event mostly through Facebook and Youtube. I also reached out to the local news channel and received some extra publicity.
On the day of the event, I had everything prepared. I had Youtube studio and Facebook open so that I could monitor comments. Before I started the live stream, I did affirmations so that I could bring my best, most energetic self to the event. And then when it was time to go live, I followed a preset plan and script. I also made it a point to mention again and again how many people were on the website "with us" at the same time. To make sure they felt connected and had fun.
The follow-up for a community event (for me) is much different than say a real estate seminar or open house. The "leads" usually just wanted to attend a fun event and didn't intend on talking to someone about real estate. My follow-up is passive. I sent a bombbomb video to all of the people that registered to say thank you. And currently, I am still targeting everyone that attended the event or engaged with any of the promotions. Just showing them various seller and brand awareness type ads.
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If you have questions about this content. I will be happy to answer them.
I respect your inbox and will not be adding you to a drip campaign of any type.
How to produce a more professional virtual open houses by solely using your phone on Facebook Live.
Make sure to have a premade graphic that you can use for your Youtube Thumbnail, your FB ad, and other promotion efforts (EMAIL!). I used Canva.com to create this graphic. It took me 4 minutes.
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Update as of May 2020. Streamyard is what I have been using. It does a lot of the heavy lifting and basically does a lot of this stuff for you.
I don't have a video for this. It's simple. Run an ad, either do a Facebook Lead Form or do a FB ad and send them to a forced registration landing page.
Get old school. Send the link to your landing page to people in the neighborhood, on flyers, through circle dialing, AND through your current database via email.
This is also available in Tom Ferry, Pivot.
I respect your inbox and will not be adding you to a drip campaign of any type.
Some clients relocate within the state of California, but many of them are leaving the state completely. This map is accurate as of 2017. MY guess is that it is going to get a lot more colorful once the data for 2018, 2019, and 2020 is finally available..
My group is designed to serve buyers and sellers. Your clients will always work directly with myself, a supporting agent, and a customer service representative. The full team treatment.
I respect your inbox and will not be adding you to a drip campaign of any type.
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